Author: Igor Hendriksen

Providing brands innovative ways to target audiences real-time, global telco ad-network, AdVoice has been leveraging the untapped mobile channels smartly. Having developed strong relationships with MNOs and media agencies globally, the network seems to be charting inroads to achieve success. We spoke with Dennis Oudejans, CEO,...

A win-win for mobile operators, advertisers & mobile phone users… ‘SKIP’ – Probably the thing most hated by advertisers nowadays. At times it’s frustrating when you see that instead of your repeated efforts, how your ads are being skipped and ignored by users. Advertising mediums are...

One-to-one user engagement with voice ads, that sure sounds exciting. In this context, in what way are ads becoming more interactive, and how exactly do we capture our audience’s constant attention? Today, an empty mind and uninterrupted attention of prospects are what every ad agencies and...