31 Jan DEMOGRAPHIC PROFILING – The biggest challenge…
Believe it or not, brands and ad agencies are continuously facing challenges especially when it comes to identifying and reaching target audiences. Consumers are constantly on the go and hence identifying their locations, understanding their preferences & interests and finally reaching to let them see an advertisement seems like a daunting task.
The prime target for ad agencies, apart from clients, has now shifted to the search of new platforms that have targeted advertising** enabled. They want advertisements with 1-to-1 user engagement set as the default feature. Over the past 4 to 5 years, after having explored all the available social media channels, web, outdoor, TV, it is now that they are looking for channels that aren’t such cluttered and noisy. New channel and platforms are highly in demand now for targeted advertising.
** Targeted advertising is a form of advertising that focuses on certain traits of the consumer, these traits are based on the product or person the advertiser is promoting. They are located in areas where consumers with those traits are likely to come upon. These traits can either be demographic which are focused on race, economic status, sex, age, level of education, income level and employment or they can be psychographic focused which are based on the consumer’s values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioural variables, such as browser history, purchase history, and other recent activities. Targeted advertising has proven to be beneficial for the advertisers as it is cost efficient because it is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match the product’s attribute, this helps to eliminate wastage.
AdVoice, the innovative mobile ad platform now launched in India, in association with telecom operators in India and also in other countries helps you get over with this biggest challenge of demographic targeting you have been facing so long. AdVoice helps you in
- Information gathering – by age, location, gender and their preferences
- Audience targeting along with 1-to-1 user engagement with targeted voice ads
Never is it recommended to focus on one advertising channel at a time. A marketing mix is what gives you that extra mileage. AdVoice lets your brand get heard playing the personalised preset voice ads to callers and rewarding subscribers with free talk time. Now finally you can now grab hold the 14 seconds of the average call pick-up time to get the undivided attention of the callers.
Studies suggest that early technology adopters are more likely to experience better business outcomes, including increased revenue growth and market position. Since AdVoice is a whole new platform and to be an experience to Indian brands with innovative mobile voice advertisement, the opportunity is limitless.
India being a multi-lingual and a multi-cultural society, demographic data available on the internet and other sources don’t define much. AdVoice here also helps you target your audience in the right language and in an appropriate manner. Be the early adopter, Get Heard!