December 2016

A win-win for mobile operators, advertisers & mobile phone users… ‘SKIP’ – Probably the thing most hated by advertisers nowadays. At times it’s frustrating when you see that instead of your repeated efforts, how your ads are being skipped and ignored by users. Advertising mediums are...

One-to-one user engagement with voice ads, that sure sounds exciting. In this context, in what way are ads becoming more interactive, and how exactly do we capture our audience’s constant attention? Today, an empty mind and uninterrupted attention of prospects are what every ad agencies and...